TAM vs. Target

Distinguishing TAM from Target Market: Making Strategic Marketing Decisions   As the fourth quarter approaches, you’re likely contemplating your marketing plans for 2023. During this process, terms like Total Addressable Market (TAM) and Target Market may arise, and it’s crucial to avoid using them interchangeably. While they are related,...

How First Impressions Can Drive the Value of Your Business

The Power of First Impressions in Shaping Your Business’s Value   The initial impression customers form about your business has long been recognized as a significant factor in their purchasing decisions. However, have you ever considered how these first impressions can impact how potential investors value your business?  ...

Being Stingy With Your Equity

Being Stingy With Your Equity   It can be tempting to offer shares in your company to finance its growth. These days, there are plenty of investors chasing promising new companies and, in today’s tight labor market, employees are getting more brazen in their demands for equity-based compensation. However,...

How to Value Your Business

When determining how to value your business, there are many business valuation methods to use. But for now, let’s focus on these three basic ones to derive a business value and learn how they help you determine what your business will sell for. How to Value Your Business There...

Comparable Company Valuation

 Learn about the comparable company valuation method from the industry experts at Investment Business Brokers. Comparable Company Valuation What is a Comparable Company Valuation? A comparable company analysis is a business valuation technique used to price a company by using criteria from other businesses of similar size in the...

Discounted Cash Flow Valuation

 Learn about the discounted cash flow valuation method from the industry experts at Investment Business Brokers. Discounted Cash Flow Valuation What is the Discounted Cash Flow Valuation? The discounted cash flow (DCF) is a business valuation method used to estimate the value of an investment based on its expected...

Multiple of Earnings Valuation

A business valuation is an in-depth calculation used to estimate the economic value of an owner’s interest in a business. It is important for a business owner to know the true fair market value of their business. There are multiple ways a business valuation can be concluded. A common...