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Distinguishing TAM from Target Market: Making Strategic Marketing Decisions As the fourth quarter approaches, you’re likely contemplating your marketing plans for 2023. During this process, terms like Total Addressable Market (TAM) and Target Market may arise, and it’s crucial to avoid using them interchangeably. While they are related,...
8 Questions You’ll Face When Selling Your Business When it comes to selling your business, one of the most daunting challenges is handling the barrage of questions that arise during management presentations for potential buyers. It’s crucial to be ready to address inquiries regarding every aspect of your operations....
Unveiling the Path to Finding Visionary Successors: 5 Strategies for Identifying Innovative Candidates to Replace Yourself as CEO In 2012, Jaclyn Johnson embarked on her journey as the founder of Create & Cultivate, a media company empowering women to thrive in business. By 2018, Johnson had grown her...
Unlocking Business Value: The Power of the PURE Method for Increasing Your Company’s Worth Imagine having access to a magic slot machine that multiplies your wagers with each pull of the arm. How much time and effort would you invest in cranking that lever? When it comes to enhancing...
The Dual Roles of Successful Entrepreneurs: Action-Takers and Deal-Makers Where do you find yourself on the continuum between being an action-oriented doer and a visionary deal-maker? On one side, you have business owners who excel at operations. They meticulously plan, understand their metrics, and diligently execute their strategies. They...
Being Stingy With Your Equity It can be tempting to offer shares in your company to finance its growth. These days, there are plenty of investors chasing promising new companies and, in today’s tight labor market, employees are getting more brazen in their demands for equity-based compensation. However,...
Boost Your Company’s Value with These 10 Strategies If your objective is to increase the value of your company, take charge. Shift from Chasing Revenue: Understand that a larger company does not necessarily equate to a more valuable one. Avoid relying on products or services that heavily...
The process of selling a business is often lengthy and requires more work than most people think. Selling a house is a similar process but with a business, there are other components that need to be evaluated such as employees, business assets and operations. A transaction can be an...
If you have a business right now and you are planning to sell it, you have to consider the right timing. For business owners, there is a right time to sell a business. You can’t just sell it today or tomorrow because you want to. There are things to...
Step 1: Determining Your Exit Goals The first thing to do when thinking about exiting your business is to figure out what your sale objectives are. This is an important step due to the multiple possibilities for business owners. Here are a few questions to think about while considering...
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